Unilever commissioned designers to create innovative solutions for one of its lucrative categories: antiperspirant and deodorant.

Axe Attached clips onto a gym bag or carabiner for maximum portability.

Axe Emergency has the form factor of a credit card. It unfolds and bends to reveal a strip of deodorant for a one-time, emergency use.

Axe Stacked eliminates the need to smell all the deodorants in the aisle. It contains four samples with the same amount of product as one regular bar.

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